The debate on whether logo designing is an art or science rages on with every new logo design. This debate initiated in the first place because of the huge impact a logo has on the eyes of the viewers. The combination of colors, style, placement and fonts has a certain impact on the senses of the viewers, and this impact is then used to further the goals of the designer or the company for which the logo has been designed for. In short, a logo is the single most important aspect of launching or further increasing the business or the customer base.
With internet expanding its domain even more with every passing day, there is a surge in companies going online. So now, the people responsible for coming up with captivating logo designs have to incorporate the essence of internet in their logo designs as well. This poses a new challenge altogether as the designers need to revisit the drawing board to come up with logo concepts that will work on print, electronic and the digital medium at the same time.
Because of the ever changing trends and the latest technological developments, logo designing continues to evolve. This is where the designers are required to use science in the favor to overcome the challenges of ever evolving and to some extent a living entity known as logo designing. But using science alone is not enough, the logo designers also need to be artistic while thinking and coming up with interesting and unique concepts for the client’s logo. On top of all this, the designers are also required to use common sense and logic while designing logos since a logo without any logic is sure to fail at attracting customers and the wandering eyes.